Brand architecture model
Our brand hierarchy gives us the structure for how different twoday companies align with and benefit from the twoday brand, at different levels. It gives us a pragmatic and entrepreneurial approach that mirrors our complex reality as being a hybrid of a branded house and a house of brands.
To maintain a cohesive brand experience, our brand hierarchy consists of 3 levels with supporting guidelines for each: twoday branded, twoday endorsed and Individually branded.
Endorsed logo examples
After
Logo variants
The endorsed logo can be used in two different versions. The primary logo in one line and the secondary logo in two lines.
As a starting point, use the primary logo, but on e.g. narrow formats you can use the secondary logo, so that the text becomes larger and easier to read.
Color variants
Use the black logo on light backgrounds, the white (negative) on dark backgrounds. Only use the endorsed logo in black or white, never in colors.
Wondering which colors to use? Go to the page Colors to find colorful information.
Safe area logomark
The logomark has a surrounding safety area of the height of the logomark and the width of two logomarks.
Safe area logomark on social media
The width of the safe area defines the height of the black background.
Endorsed brands on social media
On social media, endorsed brands use the twoday logomark as their profile picture. The profile name has to be twoday [Company Name]. See examples below.
The logomark is white on a black background (RGB 23, 23, 23).
Download the logomark here.
