Logo

Our logo is probably the most iconic identifier of our brand. You see, it’s the thing people recognize and remember. It plays a vital role in our visual expression – that’s why the logo should always be used according to our guidelines. Easy as that.

On the following pages, you will find information on how to use our logo, including the logomark and wordmark. Have fun.

The wordmark

The wordmark is our main logotype. Use the black logo on light backgrounds, the white (negative) on dark backgrounds. Only use the wordmark in black or white, never in colors.

Wondering which colors to use? Go to the page Colors to find colorful information.

The logomark

Use the logomark when the name twoday is already visible, such as “profile” images on light and dark backgrounds on social media. Only use the logomark in black or white, never in colors.

Scale

To ensure readability, you should always follow the guidelines according to logo size.

There are individual rules for digital platforms and print.

Digital
Minimum width: 40 px

Print
Minimum width: 15 mm

Safe area

Safe area wordmark
The wordmark has a surrounding safety area of the height of the logomark and the width of two logomarks*.

*Note
The rule does not apply when it comes to the placement of the 5th element . In cases where the 5th element is placed behind the logo, recommendations on safety distances can be ignored.

Safe area logomark
The logomark has a surrounding safety area of the height of the logomark and the width of two logomarks.

Safe area logomark on social media
The width of the safe area defines the height of the black background.

Logo on backgrounds

Black logo
Consistency is key when using our logo. This especially applies for the background colors used.

You should use the black logo on primary brand colors as well as light grey. Below, you can take a look at how it works.

White logo
Use the white logo on secondary and dark colors. Contrary to the black logo, the white logo should not be used on all variants of tint. To be specific, all tints below 40% must have a black logo to ensure the best possible readability.

The following examples show some of the exceptions

Main rule
Place the black logo on green background.

Exception
Place the white logo on green background.

Main rule
Place black text on blue background.

Exception
Place logo and heading in white on blue background.

Main rule
Place black text on light orange background.

Exception
Place heading white on light orange background.

Main rule
Place black text on dark orange background.

Exception
Place heading in white on dark orange background.

Dos and don'ts

Design is packed with rules. They are all important. However, the rule saying you should not alter any of our logos in any way, is probably the most important. Why? Because a consistent and correct use of all our logos helps create a unified expression that builds brand awareness. Our logos should help people recognize us – this is only possible when the logos are recognizable.

The following examples show what to do and what not to do. These examples apply across our entire suite of logos.

Do
Place the white logo on a main brand color.

Do
Use the black logo on light brand colors.