Product brand

Product naming in general 

• Be Unique and Memorable: Choose names that stand out from the competition and are easy for customers to remember. A unique name helps in building a distinct product identity.
  
• Suggestive, Not Literal: Choose names that evoke a sense of what the product does without directly spelling it out. This allows for creative interpretation and flexibility. It's important to strike a balance between uniqueness, flexibility and recognizability
• Avoid Acronyms and Jargon: Unless the acronym is widely recognized or directly ties to the product's value proposition, avoid using jargon or cryptic acronyms that might confuse potential users.

• Consider Versatility: Opt for names that can adapt to different software solutions without sounding too tied to a specific technology or functionality.

• Use Positive Imagery: Opt for names that convey positive emotions or associations, enhancing the appeal of your products.

• Avoid Trends: Trendy names might become outdated quickly. Aim for names that have a timeless quality and can maintain their relevance over time.

• Short and Pronounceable: Shorter names are easier to remember, type, and pronounce. This can improve word-of-mouth referrals and online discoverability.
  
  

We don’t use the mother brand name as a part of product names.

• The mother brand name “twoday” and the twoday logo can not be a part of the product name. This is to avoid confusion and not to dilute the mother brand and our strongest brand asset: the twoday logo.

• The connection between the product brand and the mother brand is always made through the byline: [Product Name] by twoday

Product brand logos within twoday use a combination of the twoday logotype and shapes based on the fifth element, including the business unit’s name.

The product brand logo can be used in two different versions. 

Use the logo with black text (positive) on white backgrounds, and the logo with white text (negative) on black backgrounds. 

Never use the logo on colored backgrounds.