Imagery

Photo style - guidelines for photographers

• We are bold because we portray people in a realistic way
• We are flexible in the way we work, our work environments and solutions
• We show our expertise through the high quality of our images
• We are friendly and this shows in the way that people working at twoday feel welcome and valued regardless of ethnicity, gender or age
• We show real situations of real people (no stockish images)
• People are always active whether in interaction with others or working or playing or something else
• When people are handling technology it looks natural to them and not like glowing sci-fi
• The outside world is always populated
• Images have natural colors and look unedited
• Keep motives simple and crop if necessary to focus on what is important
  
  

Our workplace
The mood is informal and inclusive, but professional.
People are working focused or having a good time often together in teams.
We use pictures of our own people. People that are familiar to our employees and resonate with the people we are communicating to.

Our world
We have an optimistic view on society and the world in general. This has to show. That’s why we focus on people having a good time. 

To mirror our systematic approach to our work, we like to show architecture with graphic structures. However, this should always function as a natural backdrop for people unfolding their lives – e.g. in their spare time.